3 x longer engagement than a PDF brochure

    PDFs - no longer suitable for marketing

    PDF’s have been around since the early 90’s, long before smartphones and tablets, so were never designed for modern content viewing.

    Why are PDFs not suitable for modern property marketing?

    The main problem with analytics in PDFs is lack of visibility after distribution. Once a PDF is sent or downloaded, it becomes very difficult to track how people interact with it.

    70% of web traffic comes from mobile devices.

    A PDF is an unsuitable experience for a high % of your audience.

    0% reader analytics

    You send an applicant a PDF brochure, but how do you know whether they have opened it, or even read it?

    81% of email recipients prefer to open content on mobile devices

    Our digital property brochures are specifically designed and optimised for smartphones.

    No reliable open tracking

    You typically cannot confirm whether a recipient actually opened the PDF after receiving it.

    No engagement data

    PDFs do not provide insight into how long someone spent reading, which pages they viewed, or where they stopped.

    No behavioural insights

    Unlike web pages, PDFs don’t easily show clicks, scrolling behaviour, or interaction with content elements.

    Limited optimisation ability

    Without engagement data, teams cannot easily measure performance or improve content based on real user behaviour.

    Loss of tracking once shared

    If a PDF is forwarded, downloaded, or shared internally, tracking is usually lost entirely.

    Be digital-first and meet customers where they already live

    test3

    PDF is for print

    How many brochures are you printing these days? You order 30, use 3 and dump 27….does this sound familiar? It's not cost efficient and waste of a perfectly good tree!

    FluxPro - Digital First

    Digital first

    A digital-first format makes the most of the opportunities presented by devices; flexible navigation, interactivity, use of video, data capture and much more. Using a static, print format is a wasted opportunity.

    pinch_zoom

    Squint, pinch, zoom, delete!

    How annoying is it to have to pinch and zoom just to see property details in a legible font size? It is one of many aggravating limitations of PDF’s. Our digital brochures are mobile ready resulting in longer engagement.

    See FluxPro in action

    Arrange a demo

    Or talk to our team to see how FluxPro fits your agency